ideas build value
A London studio focused on idea-based experience to help clients manage their brands, worldwide. Our approach combines imagination with creativity and rigour. We collaborate with cross-discipline professionals to give life to big ideas.
Founder, Creative Director
With a passion to define value through ideas, Massimo has brought brands to life for over two decades, gathering a wealth of knowledge across fashion, beverage, hospitality, property, retail, technology, transportation and arts industries. His work has won many international awards and competitions for some of the world’s largest companies; including the Benetton Group, the Coca-Cola Company and Valentino Fashion Group.
In 2015, he founded the idea-based London studio, acanforaDesign, where he helps international clients manage their brands.
Prior to this, Massimo worked as Creative Director of Sir Terence Conran’s collaborative design studio, Conran and Partners. He worked across brand, product, interior and architecture, as well as managing Conran branded collaborations. Major clients included American Express, Panasonic, Shinsegae Group, ECE and Diageo.
Massimo had directed the Milan office of WPP’s leading branding agency Landor for 5 years, where he effectively repositioned Valentino’s global MCS fashion label and overhauled iconic Italian motorcycle brand Ducati. Major clients included Procter & Gamble, Barilla and Telecom Italia.
In New York, where he was based for seven years, he was the Art Director at Graphis Publishing, and was invited to join iconic studio Chermayeff & Geismar as lead designer, prior to returning to Europe.
With a zest for life and a natural linguist, Massimo brings a cultured sensibility to each project, having lived and worked in Milan, New York, Hamburg, Lisbon and now London.