The Chosun Hotel, Korea
Chien trigram
The master brand, symbolised by this trigram, embodies leadership, perseverance, and energy, seamlessly blends modern and ancient Asian influences across over forty units of hotels, restaurants, and bakeries. Embodying a fusion of Eastern and Western cultures, it intricately weaves both influences into its brand identity. This inclusive experience welcomes guests from around the globe.
Strategy
Branding
Print
Signage
