GPA, Chicago

Surfacing change

The design of a new logotype serves as an iconic foundation for the visual system of this leading substrate provider. Layers of micro-particles interact with surfaces, enhancing materials to help bring ideas alive through print. The brand experience is designed around its innovation facilitator vision to help attract, engage and entertain clients. The branding project aligns GPA with the world-class network of Fedrigoni Group companies.

Strategy
Naming
Branding
Print
Packaging
Environment
Digital
Signage