GPA, Chicago
Surfacing change
Inspired by micro-particles interacting with surfaces, our dynamic logotype system empowers this print material provider with a bold brand. Reimagining the brand experience, we defined impactful patterns for consistent recognition across diverse touchpoints. Aligning with the world-class Fedrigoni Group network, this initiative establishes the brand as a leading innovation facilitator, driving engagement and the print industry forward.
Strategy
Naming
Branding
Print
Packaging
Environment
Digital
Signage
