The Life, Korea. Build a nest.

The Life, Korea

Build a nest

The mindful curation of a bird's nest inspires the birth of this new Korean homeware retail brand. As customers choose furniture, our concept echoes a bird gathering sticks for its nest. The project embodies the brand's core values of simplicity, sustainability, and approachability. The 3,300 sqm flagship store, featuring over 5,000 products, will actively expand as a retail concept across Korea, promising customers a distinctive omnichannel shopping experience.

With Conran and Partners

Strategy
Branding
Print
Packaging
Wayfinding
Environment
Digital
The Life, Korea. Build a nest.
The Life, Korea. Build a nest.
The Life, Korea. Build a nest.
The Life, Korea. Build a nest.
The Life, Korea. Build a nest.
The Life, Korea. Build a nest.
The Life, Korea. Build a nest.
The Life, Korea. Build a nest.
The Life, Korea. Build a nest.
The Life, Korea. Build a nest.
The Life, Korea. Build a nest.
The Life, Korea. Build a nest.
The Life, Korea. Build a nest.
The Life, Korea. Build a nest.
The Life, Korea. Build a nest.
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