Shaire, Beijing
Field of vision
The fusion of man, robot, and insect at the art-technology crossroads defines the brand symbol. Inspired by Chinese characters 是野, the name captures its unique phonetic melody, carrying profound cultural depth. In Beijing's Art District 798, the gallery is a dynamic cross-cultural hub, that encourages diverse experiences among artists and designers. Zigzag lines within our symbol represent the dynamic exchange, embodying the brand's creative vision to transcend boundaries and spark possibilities.
Naming
Branding
Print
Signage
