Morphus, London
The eternal adventure
Inspired by the thrill of canyon free climbing adventures, our concept shaped the brand, fitness product, and app. This approach ensures a cohesive experience, from defining the product's name and aesthetic to mapping routes, customising workouts, and executing an engaging launch. The lifestyle product enhances physical and mental well-being, delivering a thrilling canyon adventure experience.
Strategy
Naming
Branding
Print
Digital
Product
